Destination NSW

In my most recent role at Destination NSW, I’ve had the privilege of working on and leading major initiatives including Vivid Sydney, Always On Events, SXSW 2024, brand campaigns, Great Southern Nights, Business Events NSW, seasonal campaigns and more. Each project has sharpened my skills in conceptualising and producing visually cohesive work that aligns with the strategic goals of both the marketing team and the broader organisational objectives. My work on these initiatives includes campaign ideation, digital content, print collateral, reports, PowerPoint decks, eDMs, social media assets and more.