A skin care brand that is aimed at teenagers who are beginning to be conscious of hygiene and often worry about pesky pimples and problematic pores. Teenagers need to feel like skincare isn’t a hassle, but just something that takes 1, 2, 3.

The visual language draws inspiration from the doodles we’ve all at some point etched into our school desks while we sat through another painful maths class.

The brand needs to appeal to Mums/Dads who will likely be buying the product on behalf of their teenager. They recognise that their teens don’t want to smell like a Dove commercial, but they need to smell better than they do now.