T-Lab opens up possibilities for the world ahead, working and collaborating with the brightest minds to shape humanity today, and to harness breakthrough technologies that will positively impact the larger global community. My concept for this brief was simple, forwards, onwards, upwards. T-Lab’s values focus around innovation, taking risks, being bold and creative.

I wanted to capture these forward thinking values in a future-focused identity that uses bold, electric colours paired with IBM Plex, a grotesque typeface born from a foundation of technologcal advancement. Arrows in a variety of weights form the core visual language, simply demonstrating the idea of moving forward.